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STATEMENT OF INTENTION

My objective is to produce the opening scenes of a horror film which will impress the audience and hook them in a way in which they are left with the desire to continue watching. In order to achieve this, lots of things have to be taken into account. 

 

The demographic for my media product is young adults, both male and female. My film is targeted to a mainstream audience which has an interest in feeling tension, drama and most importantly suspense. It is aimed and accessible to all horror lovers.

 

I chose to write this movie as horror is definitely my favourite genre. The way in which horror films can make consumers feel a wide range of emotions is admirable. These feelings can change drastically in seconds. Furthermore, the fact that the building of tension can be broken down immediately in order to relieve the audience is what I like most about horror.  What made me choose this genre is the way in which you can elicit fear for the purpose of entertainment. Writing the opening scenes of a film can be a great opportunity to experience this genre from the other side. 

 

I intend to create an effective overall feeling in my targeted audience. I hope I can get the audience to experience the emotions that I want to convey in the opening scenes in order to entertain them to the point they would like to continue watching. I would like to achieve this with the correct editing, camera, sound and even simple aspects such as having precise costumes and props.

 

Since my target audience needs to be frightened, my opening scene's main topic is death. Through this theme, I can hook the audience and ease them into the world of the film. My objective through this theme is to convey a sense of need from the audience to see what will happen next. In order to achieve this, extremely important elements such as effective lighting, mise-en-scene, editing, camera and sound will be included in my film. Aspects such as leaving a cliffhanger and employing unique elements such as reverse chronology technique can be an effective way to obtain this feeling from the audience.

 

To be more effective, I will apply marketing techniques to target my audience. More action than dialogue, building suspense and jump scares are key elements to include. The use of specific lighting techniques, proper theme music, shadows and unclear images are fundamental  too. All these techniques can make a significant difference. 

 

Since representation is one of the most important concepts, the actor’s response to visual codes is extremely decisive as the message has to be expressed efficiently to the audience. The use of jumpscares, large family houses, dark colour palettes, flashforwards and quick shots, will make my opening scenes memorable. Fear, mystery, suspense, surprise and spoilers are crucial. 

 

I think it is extremely meaningful to include horror tropes in my opening scenes. The most distinctive one amongst the ones I will make use of is placing a character alone in the dark. This can be significant as it can  generate certain intended emotions in the audience. The clothing, facial expressions and body language are also crucial things to look out for in order to understand the scenes and feel as if being in the main character's shoes.

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