It  is extremely important to have a brand identity when creating multiple media products in order to attract the audience instantly. Considering this, I have worked in order to build a sense of branding across my production work for it to stand out and be easily recognized by my target audience. I designed both my digipak and social media page in order to complement my music video. A pattern in the style, colour and font can be certainly seen, as I purposely did this to establish a brand identity for my artist, since it is the visible elements of a brand that identify and distinguish the brand in consumers mind. For example, when designing the digipak I decided to use a recognizable scene from my music video as the main image in the front cover. I believe this will be an effective way of advertising and furthermore selling my product to consumers. In addition to this, I named the album ‘For You, For Me’ in order to encourage the audience to buy the product as I make them believe that it will somehow enhance their lifestyle. In relation to this, across the social media page of my artist I advertise the release of both the music video and album with similar colours and font, with the objective of having a brand identity which will increase trust, loyalty and awareness. The genre of the music video is communicated through many ways through my production work. From the location, to the font, to the colour and to the background of my social media and digipak, it can be clearly seen that the major theme will be love. This is  common in chamber pop and R&B/ soul songs. Overall, I purposely established a trend to maximise the popularity and profitability and to create a realistic sense of branding.